Do you have a friend who is a creative, entrepreneur or both?
Do you know someone who is always posting on social media telling you to read this, check out that, or get a deal on these?
Chances are, today, in 2017, you do.
While you may not understand what all it is your creative friend does, you can't deny you know they're doing something.
And when people are doing something they need support from the people around them that care about them.
[bctt tweet=”People need support from friends and family #entreprenuerlife” username=”IamKenyaRae”]
That's where you come in. So I wanted to break down what it is your creative friend is most likely doing and what support looks like.
Your friend is most likely brand building.
While when you typically think of a brand, you probably think of big things like Ruffles, your favorite chips brand. GMC, your favorite car brand. Pepsi, your favorite drink. Or even Kevin Hart, your favorite comedian; or Queen Bey, your favorite human of all time.
See all of those brands started somewhere. At some point they were small, working hard and praying to become a household favorite. They indeed had some failures, or had to hone in and improve on some things, but they did what it took. They grew, people who loved them spread the word and eventually they became those household names they dreamed of.
Your friend may not even dream to get that big. But they do have dreams and goals they are working hard toward.
It may seem like a hobby. But even if you don't see it, it is indeed HARD WORK.
[bctt tweet=”5 Things Creatives Do That You May Not Know…” username=”IamKenyaRae”]
At Least 5 Things Creatives Are Working On
Your friend is spending time to research how to make their ideas come to life. Also researching tools and determining the investments they NEED to make versus ones they may just want to. And then they are constantly researching the best ways to disseminate it to the masses once it is created.
Because as with anything building a network is key. So creatives are online meeting new people that they can partner with, learn from, and build with. Attending social events to support other creatives and also network. And always working to get the word out about what they have created or are working on.
Whether your friend sells stuff, writes, podcasts, speaks or whatever it is, there is a process where they create.
Creating can involve but is not limited to writing content, taking photos, recording video, and sending emails to followers.
There are levels to the whole creating thing and trust me, your creative friend is working them.
After creating, then you have to share. Cause you can't just build and expect the people to come. Especially when you are the only one telling everyone about what you've created.
Marketing can cross multiple mediums including social media, email, and good ol in person marketing. Which all take time.
After marketing, then you have to look at the effectiveness of it all. Determining if any of it is working. So your creative friend is looking at stats for things they publish, interaction on all their social networks, sales numbers if they are selling products and so much more.
It's a lot.
So after doing all of that they need people like you to support them.
This here, this is the part that is most important. If you need to pick a part to zone in on, this is it.
This here is how you can support your creative friends.
And most of them don't even require you to spend money.
AND they involve things you are already doing, in some capacity.
[bctt tweet=”Here is how you can support creative people you love…” username=”IamKenyaRae”]
How you can support creative friends
In the online realm we deal with these things called page views. Basically your page views is your street cred. It tells people that want to work with you what type of readership and engagement you have. Every time you go to a page on your friends site, it's a page view and you up their “cred”. People who love people give them cred.
Give your friends cred. Check out their stuff – read (or at least skim), watch videos (or at least press play and get a feel for the content), or view whatever they are creating.
Trust me, this means so much for a creative!
Now this. This here is the next step. I told you there were levels.
Let me paint a visual.
If you go over your friends house and you walk through the door, have dinner, sit on the couch, or whatever. Would you do it without saying a word?
When you go to their content and don't comment and let them know you were there you basically just did a drive by.
So don't drive by. Pull on in the driveway. Knock at the door. Say hello. mmmkay?
Maybe you don't have the time to leave a comment (even though it doesn't take that long). This may be the one for you. This is your chance.
Remember those page view things we talked about? Yea. Page views are the JUICE. What's better than getting page views from the homies? Getting pageviews from the homies of the homies.
When you share your friends stuff you expand their potential audience and also give someone something that may help them via someone you love. winning!
Why wouldn't you wanna do that?
If you shared beyonce's pregnancy, the latest quote from whatever show you were watching, or anything else in the media mainstream, and you not sharing your friends stuff. C'mon son. Do betta.
Spend them dollas
Now the last three didn't cost you a thing but your time.
Creatives understand you may not need or have the dollars for what they are offering. But this one here, it is the ultimate way to support creative friends.
Buy from them.
If not for you, for someone else. Spend the dollas, break bread, mess with you creative folk.
People start doing creative things for a myriad of reasons. Some people are looking to just do something they love on the side, some are actually looking to make a living from it, or any other hosts of reasons. But when people do things, there is no greater feeling than being supported.