Occasionally I get asked about how I seem to manage all of the things and make it look effortless. This CoSchedule review is to share some of my how. But let me be clear that there is mad effort that goes into what I do regardless of how good these interwebs and tools make it seem. Kay, cool?
I have always been of the mind of working smarter and not harder. And really that just means that I don’t believe in making more work for myself than is absolutely necessary. And that goes rather I absolutely love what I am doing, or I'd rather not be doing the thing but is required as a part of this whole “adulting” thing.
When I found out about Coschedule, many, many years ago it only made sense and fit totally into my “smarter not harder” philosophy. This blogging thing was a hobby, but I got so much joy from it, that I wanted to do it, and do it well.
But as more and more social networks came about, it was hard to try to share stuff on all of them and still do normal IRL type of things. So for $10 bucks a month it made perfect sense. And I was ready to hand over my coins soon as I learned about it.
Now let make sure I am clear on this point too, CoSchedule is no longer ten bucks a month, but back when it was just a social scheduler and editorial calendar that was the fee.
Today it is so much more!
Why You Should Have a Content Calendar
Organization and order are essential for me. And to be able to produce the best content you can, those two things should be important to you too.
If you are a visual person, which research says that most creatives are, a content calendar allows you to see the bigger picture. And with a digital content calendar, it allows you to break it down and be viewed in ways that are digestible.
CoSchedule is more than an editorial blog post calendar.
I imagine you create more than blog posts. If you create blog posts or any type of content for that matter, you also want to share it and put it in front of your audience. You want to be able to engage your audience too, right? You want to be able to manage all of that. And wouldn’t it be awesome if you can do all of that in one place?
- Create content
- Share content
- Engage with your audience via Facebook groups and social media
- Track your efforts
- Work with your team
If you want to see it in action, you can check out this video on managing your blog with CoSchedule.
In addition to editorial calendar management, Coschedule offers:
Whether you are a team of one or many, CoSchedule allows you to build a workflow, collaborate, and have a system that works for being efficient and effective. This video shows you how to manage projects and tasks with discussions.
Full-service content management
Coschedule now offers the ability to not only manage your blog content and social publishing. It also offers integration to share video, integrate for email campaigns, produce podcasts and more.
Workflow assistance integrations
A large part of what takes up time when producing content is having to use multiple platforms to do what needs to be done. Coschedule integrates with:
- Google Analytics
- Google Calendar
- Google Docs
- Campaign Monitor
- Active Campaign
- Constant Contact
- And more…
Rescheduling of Popular content
With the ReQueue feature, you can easily schedule content that you want to share repeatedly. Be it that it performed well and you want to get it in front of more eyes, or to create awareness during a certain time period. ReQueue allows you to reshare easily increasing your efficiency.
Ability to share via mobile
The ability to share or edit your social shares via your mobile app.
When I first started using CoSchedule I really wanted mobile functionality. And because Coschedule is always growing and evolving, adding more features that only make sense for creators, they now have a mobile app.
Tracking content performance
You have the ability to see what is performing well and what is not giving much POI. Allowing you to modify your strategy in real time if needed.
How I Use Coschedule
I previously wrote about my strategy on how I use Coschedule. Over time it has changed a bit. And luckily Coschedule makes it easy for you to change and pivot when needed.
When my content type changed, it has been a little less easy for me to batch content in the same way that I use to. Now I like to be able to look ahead on the calendar and put down my ideas that I have for seasonal or time-sensitive content.
Because I write on the go more than on the computer, the Google integration makes it a seamless process for me. I draft in google docs, usually on my phone or tablet. And then I easily import it to WordPress and edit it at a later time.
Speaking of the WordPress integration, this also allows you to schedule your social messages, check off tasks and stay on track right within the blog post dashboard.
If you have a way that you like to share your content that you have found that works, you can create a template for it to use again, increasing efficiency.
If there are things that you do for every post and want to make sure that you don’t forget, this is where task lists can be amazing.
You can create task list related to your blog posts or even just your daily activities with reminders that can be shown on the calendar and be clear and present for you (and your team if you have one).
I am a one-woman show, but I love the fact that when I grow to add more people on to help me (notice I said when cause I am planning on it yall), CoSchedule also makes this an easy thing to do.
And if you manage content for multiple sites, brands or whatever, you can easily do that as well.
Is The Price of CoSchedule Worth It
I admit, I have tried other services and I found one that seemingly came close to doing what I used Coschedule for at a lower cost. For a while, I used both. But I eventually gave the other one up.
The benefits of the integrations and time management features went beyond the social sharing benefits of the other one. And then CoSchedule introduced ReQue. Which was what I was looking for. And they recently made it even easier by being able to duplicate messages.
At first glance, the price may seem overwhelming, but you have to determine if being able to work more efficiently is also gonna make you more money and produce greater content. For me, it does.
There is also a referral program that allows you to earn discounts on your monthly fees by referring the service to new subscribers.
CoSchedule is an investment in your business. To me, the price is absolutely worth it. A0nd I appreciate that they show me their appreciation of sharing and referring new business with a discount.
Still not sure if CoSchedule is for you?
They also give you a free trial run for 14 days to see if it works for you and to let you determine the value in it.
It is my opinion that CoSchedule does an amazing job of combining editorial tools, social media scheduling, and content management in one place.
I have used them for several years, and while I even considered leaving at one point, I was not able to let go of the value it provides to me and the operation of managing my site and business.