Are you a new blogger? A blogger that is new to WordPress? Or WordPress blogger not sure if you are using it right? Then this is for you.
In my quest to help new bloggers get up and get going, after working with a few clients, I have noticed a few common themes.
- People don't know what they don't know
- Everyone has a blog, not everyone knows how to use it
- WordPress can be intimidating
So while for some of you, you may read this post and say duh. Yes, yes, there are people who need this information, so I am here to share it. For free. No course fee. There is no webinar follow up. No eBook to purchase. Just the details.
Thank me later.
So here are some of the blogger wordpress basics you need to know and how to use them.
Categories are how you classify your content on a high level. They are used in widget spaces, menus and such to display groupings by topic of your posts, pages and products (if you have them).
You should have at least three to five blog categories your content fits into. For lifestyle blogging there may be more.
How do you decide on your categories?
Think about what you will post about and what you can label it as. Or consider what you would put on your menu to guide your readers and there you have your categories!
Bam just like that!
Tags are similar to categories but more detailed. A lot of themes will add the tags at the end of posts and it allows readers to click on them and find more content tagged the same.
So for instance. I have a category, relationships. Within that I write about marriage, parenting, friendships, and different relationship dynamics. Those are my tags. So I categorize as relationships and tag it appropriately.
I also use it to reference scriptures, recipe types, and other things.
You see where I am going?
Tag it up. You can get more creative with these and this is where you should rather than with your categories.
This one is sometimes forgotten but I'm here to tell you DO NOT FORGET. And put some thought into this. Think about how you want your blog images to display on home pages, blog pages etc.
Do you want a clean image? Or do you prefer title images?
I personally use title images. I have a template I follow where I put some variation of the tile on the image. Some themes show these in the posts. Others do not. My current theme doesn't show featured images within the individual posts but they are what displays anywhere I have blog posts listed. They are also what shows on social media if you don't pick a specific image. You want there to be a featured image to pull.
Some people choose to display full content. And in that case you may think you don't need an excerpt.
First I will say it is not my professional (or personal) opinion that you display full content for your posts. You want the user to engage and click through which also helps in that whole page view thing. Not sure what pageviews are and why they are important? Agitlity has a good write up on that and why you should care.
But the excerpt, even if you display full posts, is what will typically display when you share on social, in email feeds, or anywhere you link it. Now days have you noticed if you text someone a link the excerpt shows in the text. Same as on messenger services as well.
Think this through. Craft a excerpt that makes the reader want to click through.
When I first started blogging g I use to blog as I went. It sucked!
There would be weeks I wasn't inspired to write or didn't have an idea and then I'd be like man forget it!
If you are looking to build an engaged audience, consistency is key. And to be consistent it takes a bit of planning.
I post three days a week. You can expect content from Kenya Rae on Mondays, Wednesday's and Friday's. That content is complete at the top of the month, for the whole month. At minimum.
This allows me to always be ahead of things. If I come up with something that fits in the month guess what I do? Move stuff around and then I have leftover content to add to the next months calendar.
This is where the schedule feature is important. I set the date and time, which I use the same time for every post, and the post is ready to go. Sometimes I go back and add, update, or tweak. But posts are scheduled and a lot of times when my content publishes I am brushing my teeth and starting the day, or even still in bed if I am lucky.